Skip to content Skip to footer

Meet Brit

Hey, there!

I’m Brit – the face (and muscle!) behind Fit Brit Collective.

(Not the “Brit” behind the name. More on that later…)

I launched FBC in 2016 after years of writing about healthy living from behind a desk. A brilliant stint at activewear brand Sweaty Betty first sparked my love for coaching. I started leading classes for colleagues, caught the bug, and quickly pivoted into coaching full-time.

My journey - and how
it became about yours

My journey - and how
it became about yours


I often say life will “life”. My story is no exception, and it’s taken me across the world a few times over while also subjecting my plans and expectations to a wild ride (no small print included). In dizzying circumstances, the one thing that’s always helped me land on my feet and keep moving forward is fitness – strength training, in particular.


Over time, I’ve refined some simple movement principles that combine corrective exercise, progressive loading and performance-based goal setting, and those principles have helped dozens of clients to catch their very own training bug. Best of all, they’ve caught this mighty movement bug during personal transitions, when the perception of training as yet another obstacle evolved into a powerful way through many of life’s biggest challenges.

It’s not me, it’s you!

I’ve set the record straight so many times I’ve nearly changed the name, but Fit Brit Collective has stayed the course. Honestly, outgrowing the name’s roots pertinently reflects growth you can’t always see at the start – and that’s the way I see so many of my client’s journeys go, too.

The “Brit” in FBC? It’s not me – it’s you. Or it might’ve been. From day one, I saw FBC as a community, and it first came to life in the UK before growing into something bigger, crossing borders and connecting women worldwide.

And while I’m only a little Brit-ish (a Canadian who worked and married her way to a UK passport), that nuance feels right. We love nuance. Subtle changes that impact the meaning or feeling. In language, and in movement.

And when you feel that? You want more of it. That’s the power of movement – it keeps giving, and evolving, chapter after chapter.

ACHIEVEMENTS

Professional
qualifications

I’ve been quietly studying best practice is strength training and female-specific fitness for a decade. There’s no ignoring it, I’m a decade into my second career.

Here’s the thing. When I was younger, I felt so much wiser. Now that I’ve done well over 15,000 coaching hours, my favourite way to grow is to question everything I know. The below are a handful of the qualifications and courses that have challenged me most, and in doing so had the most profound impact on my coaching.

ACHIEVEMENTS

Professional qualifications

I’ve been quietly studying best practice is strength training and female-specific fitness for a decade. There’s no ignoring it, I’m a decade into my second career.

Here’s the thing. When I was younger, I felt so much wiser. Now that I’ve done well over 15,000 coaching hours, my favourite way to grow is to question everything I know. The below are a handful of the qualifications and courses that have challenged me most, and in doing so had the most profound impact on my coaching.

The Empowered Performance Program / Katie St. Claire, International / 2024

Mobility Fitness Academy / Move Beyond with Ava, Dubai / 2023

Diastasis Rectus and the Postpartum Core / Munira Hudani, International / 2022

Neuroanatomy Foundations for Movement / bodyHACK, Dubai / 2021

Ante & Post Natal Exercise Adaptation / YMCA, London / 2016