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Our Mission

The method has evolved

The mission
hasn't

Fit Brit Collective has always stood for building strength that starts within. Since our launch in 2016, the world’s delivered more diverse challenges than ever – and while we can’t remove them, we’re here to help you grow through them with strength and resilience.

Our Mission

The method has evolved

The mission hasn't

Fit Brit Collective has always stood for building strength that starts within. Since our launch in 2016, the world’s delivered more diverse challenges than ever – and while we can’t remove them, we’re here to help you grow through them with strength and resilience.

Stronger together,
without boundaries

Stronger together, without boundaries

Fit Brit Collective has always stood for building strength that starts within. Since our launch in 2016, the world’s delivered more diverse challenges than ever – and while we can’t remove them, we’re here to help you grow through them with strength and resilience.

Some of the most powerful transformations came from expectant and new mothers. That’s when my (not so “niche”) specialism took shape: helping women stay strong and adaptable as they grow and raise the next generation. Over time, burpees gave way to more intentional strength training programmes. My method evolved to honour and reflect what I most admired in my female clientele: progressive movement with adaptations as precise and responsive as women’s bodies themselves.

When I moved to Dubai in 2020, I brought the mission with me – and lived it all over again. New culture, new business challenges, a twin pregnancy… I had to walk the same path I guide others through: facing change, meeting vulnerability with movement, and using strength training as a steadying force. FBC became a personal anchor as much as a professional one.
 
Now, in 2025, the Collective is expanding again – this time into a global online community. The goal? To break down the barriers between life stages, and give women everywhere a relatable roadmap to strength you’ll feel during and beyond your workouts.

Because change is universal. For women, especially, it’s constant. And through every shift, your body deserves respect, your journey deserves support, and your strength – whatever it looks like – deserves to be celebrated.

If you’re ready to start, restart, or redefine what strong means for you, you’re in the right place.

Let’s begin.