For me, the end of a year is more like a new beginning. That’s certainly how I felt this time last year, as I was leaving behind eight years of full-time desk jobs to give the whole of my attention to my work in the fitness industry. Fit Brit Collective was about to become far…
26 words to inspire your training
As a group exercise instructor, I have a few go-to words that I love to use to motivate clients when the going gets tough. The final 10 seconds of a 1 minute plank. 20 seconds of maximum power squat jumps. The final few reps of a heavily weighted kettlebell clean and press. All of these…
Take your workout to your local park
Blur’s famous summertime anthem talks about those joggers who go “round and round and round”, but exercising outdoors doesn’t have to centre around the same old running trail. (Don’t know what I’m talking about? Hit the sound on my videos below!) When the weather is glorious, there’s nothing I hate more than staying indoors – whether…
#ThisGirlCan and the global sweat connection
Are your photos among the 72, 539 Instagram posts (at the time of writing) published using #ThisGirlCan? I know I have a few in the mix. And after attending a recent conference hosted by FCB Inferno – the creative agency behind the campaign – and the CEO of Sport England Jennie Price, I now have even deeper respect…
Weighing in on the Protein World weight loss ad
If you’ve traveled on the London Underground or picked up a UK paper in the last four weeks, you’ll surely recognise this advertisement. It is the controversial campaign by Protein World that has provoked not one but two armies clashing over contrasting values about feminism and female body image. Verbal spears fly from one side…